THE STORY OF THE GUMMY VITAMINS

THE WORDWIDE FIRST VITAMIN GUMMY

Perhaps many of you believe that this health-conscious product hero is nothing but an enjoyable gummy bear. A judgement which in view of the main target group – the kids – is absolutely intended. A glance at an over 20-year story of success will reveal its manifold personality.

WHAT MAKES AMAPHARM SPECIAL

✔️Amapharm has the key to kids’ mouths Using it responsibly for a healthy vitamin supply.

✔️Amapharm ensures the harmony of the family at the dining table “If you don’t eat your vegetables, you’ll have dessert instead!”

✔️Amapharm stands twice for a special balance: Not too much vitamin consumption, not too much snacking.

✔️Ampharm always puts quality first: Only a stable vitamin product is a good vitamin product.

✔️Amapharm is giving products an own personality: What counts is the exclusivity of the inner values.

✔️Amapharm gives enterprises security: By many years of expert knowledge and quality standards like in the pharmaceutical industry.

✔️Amapharm is discreet: All our customers can rely on the discretion of the Hidden Champion.

1977 Founded by WOLFGANG Marks

In a small suburb of Saarbrücken, in Neunkirchen, the consulting company Amapharm – a combination of pharmacists, brands and pharmaceuticals – was founded by Wolfgang Marks. In the course of his many years of consulting for the pharmaceutical industry in the early 1990s, he was prompted to think outside the box: he was asked to find a convenient dosage form for a problematic drug.

1996 THE WORLD'S FIRST VITAMIN GUMMY

On his mental journey to find a suitable figurehead, he finally came across the gummy bear – and thought further in a generally healthy direction: Could vitamins also be deliciously wrapped with the popular sweets? Thought! Got it! And for the company Amapharm this marked the significant change from a pure consulting company to a well-consulting manufacturer company.

INTERNATIONAL BREAKTHROUGH

The inventor of the vitamin gummy bear was moved early on to think in larger dimensions and focused on international markets.

This openness to further development - which still today is typical for the vitamin supplement supplier Amapharm - finally paid off. Exclusive contracts with a number of pharmaceutical companies in Italy and Scandinavia were concluded. And ironically the exclusive customer for the jump over the Atlantic came from Germany. The well-known German pharmaceutical company had become aware of Amapharm’s vitamin gummy bear in a newspaper article and realized its potential for trade the American market. This was the breakthrough on the international market.

Today, Amapharm is the world market leader in the distribution of vitaminized fruit gums and distributes dietary supplements in over 90 countries worldwide.

WE SUPPORT UN GLOBAL COMPACT

Since 2020, Amapharm has been committed to the UN Global Compact corporate responsibility initiative and its principles in the areas of human rights, labour, the environment and anti-corruption.

VITAMINS FOR A BETTER LIFE

We help create a healthier world. That's why we are a proud partner of the globally active humanitarian aid organisation Vitamin Angels. The non-profit organisation fights for better accessibility and availability of vital nutrients for women and children around the world.